WWE

The Brief

WWE approached us with a problem: customers were having trouble finding the right products on their website. They sought ways to improve the website's taxonomy to make the search for products more intuitive and seamless.

Additionally, WWE expressed interest in spotlighting specialty products, particularly their high-end championship belts. They aimed to enrich the customer experience surrounding these championship belts by incorporating more detailed content and engaging visuals. This strategy was intended to not only elevate the product presentation but also to stimulate sales by showcasing the uniqueness and prestige of these items.

To address these concerns, WWE was considering implementing a series of enhancements. These included revamping the navigation structure to facilitate easier access to product categories, introducing a more sophisticated search filter system, and developing rich, interactive product pages. The goal was to create an immersive online shopping experience that mirrors the excitement of wrestling, making each visit to their website as captivating as their events.

Design Approach

To enhance the eCommerce experience for WWE's website, we focused on improving user navigation and product discoverability. Additionally, we wanted to create specialized product details pages for their high-end championship belts, featuring immersive content. To address this, we proposed a multi-faceted approach:

1. Taxonomy: By restructuring the mega menu, we made it significantly easier for customers to find what they're looking for. This included the integration of content within navigation menus, allowing users to explore products through various lenses, such as themes, events, or wrestlers. Enhanced filtering and sorting capabilities on Product Listing Pages were also introduced, enabling customers to narrow down their search based on criteria like price, popularity, and category.

2. Product Listing Page: We introduced advanced filtering and sorting options on our Product Listing Pages, allowing customers to efficiently refine their search by price, popularity, and category. Additionally, we implemented a visual filtering component that facilitates quick narrowing down of products for specific themes or categories, enhancing the user's shopping experience by making it easier to find products that meet their specific needs.

3. Product Details Page: We created a dynamic and versatile product details page template, designed to support both standard and specialty items. This modular template adapts seamlessly to the amount of content available, ensuring a polished presentation for products with limited information while offering the flexibility to incorporate detailed descriptions, high-quality visuals, and interactive elements for more content-rich items. Its scalable, SEO-optimized framework is responsive across devices, enhancing user engagement and facilitating a superior shopping experience regardless of product complexity or viewer device.

4. Custom Landing Pages: We created dedicated landing pages that detail the different tiers of championship belts along with their rich history. These pages serve as educational and engaging resources that highlight the significance of each belt, catering to both new fans and long-time enthusiasts. This initiative not only aids in storytelling but also segments the products in a way that can cater to varying customer interests and budgets.

5. Mobile Optimization: Ensuring the website is fully optimized for mobile devices, considering the growing trend of mobile eCommerce.

Final Designs

We significantly enhanced the user experience by reorganizing the mega menu to cater to preferences for specific wrestlers or events, and introduced a scalable Product Detail Page to accommodate products with varying content levels. Furthermore, the Product Listing Page saw substantial improvements with a more intuitive filtering system, facilitating easier and more precise product searches. These updates aim to create a more engaging, navigable, and personalized online shopping environment, aligning with our commitment to meet the evolving preferences of the wrestling enthusiast customer base.